NoBottle™ performs vanishing act
The aptly named NoBottle™ is a new generation, lightweight plastic bottle that is so light, it seems to disappear, highlighting the product within. This innovation reaffirms Sidel’s commitment to creating an ethical market-wide solution to the challenges we face:
- A rapid increase in the consumption of beverages in plastic bottles as world population continues to grow, people live longer, and their buying power increases, and as changes in consumer habits favor on-the-go, individual consumption resulting in an explosion of small bottles in the market,
- Environmental consequences due to the nature of plastic material (created from nonrenewable, petrochemical resources).
So Sidel created NoBottle™, a new lightweight bottle standard.
- A 500 ml bottle weighing 25 to 40 percent less (9.9 g instead of the standard 16 g) represents a significant weight reduction considering that 26.5 billion bottles of still water were produced in 2007 (source: Euromonitor). This source reduction means a potential savings of 160,000 tons of plastic per year worldwide!
- 40% savings in container weight translates into energy savings for machines that handle several tons of bottles every day and for distribution networks that ship packages to their point of sale.
- A captivating, innovative design proves that “green” can be beautiful as well as functional.
- 500 ml still water is the most popular and fastest growing packaged beverage in the world (1.6 trillion liters of bottled water consumed in 2006 alone). By bringing NoBottle™ to market, Sidel enables maximum savings in amounts of plastic used.
