Eco-design… for the long haul

Eco-design is a whole new way of looking at the entire product manufacturing process, from inception to recycling, with a view toward sustainable development. This approach involves asking questions like:

  • How can we create a lighter package and use fewer raw materials (for bottles, caps and labels )?
  • What materials should we use, reuse, create?
  • How should we change shapes and sizes to optimize the manufacturing process and package performance?
  • How can we maximize material distribution to reduce amounts of plastic used?
  • What processing and labeling processes are optimal?

NoBottle ™ is a perfect illustration of how eco-design can produce a lightweight, high performance plastic bottle. With NoBottle™, we’re once again pushing the limits of bottle lightweighting in a campaign we have been waging for years.